The Discovery Phase is the initial phase in the UX-design process that involves conducting different types of research, strategy and workshops for informing a unique digital solution. Knowing which types of activities to conduct and how to perform them rigorously is the difference between a real UX/Product Strategist and a hack.

This talk delves into this crucial practice by showcasing the dos and don'ts of stakeholder interviews, problem space exploration, competitive research and analysis, voice-of-the-customer interviews, ideation and alignment workshops, proof-of-concept prototypes and read-out decks. The ultimate goal is to gather enough empirical evidence and stakeholder buy-in to articulate the vision and a roadmap for a successful execution.